comScore Senior Marketing Manager in London, United Kingdom
JOB TITLE : Senior Marketing Manager
LOCATION : London, UK
About This Role :
Working in a team, the Marketing Manager is responsible for designing and directing marketing activities for the EMEA region and will be based in our London office, together with the leadership for Comscore’s international efforts. The Manager will work closely with the local sales teams on developing and implementing the best possible strategies, working across the full span of marketing activities.
This role will manage the activities from start to finish, providing a varied, dynamic and inspiring work environment.
What You’ll Do :
Develop strategic market plans and define campaigns to support sales and company goals in the UK and Germany markets.
Plan and manage the allocation of local marketing budget to achieve set KPIs.
Manage the delivery of outbound marketing campaigns and activities, such as public relations, case studies, testimonials, digital marketing, event marketing, and marketing communication, according to budget and according to agreed metrics, with support from Corporate Marketing teams as appropriate.
Define addressable market for product groups and Comscore's estimated market share, collating the relevant stats on the given market and Comscore's client base by industry segments.
Understand the sales targets, by product and renewal/new and track performance against targets. Work closely with local sales teams to propose, proritise and execute marketing activities to support agreed joint goals.
Provide input into and awareness of Comscore's global marketing initiatives: corporate stories, product marketing programs and brand messaging. Understand longer term corporate goals revenue, positioning and tactics.
Assist in evaluation of existing campaign programs and formulate proposals for further campaigns.
Work with sales to ensure that there is a comprehensive, segmented and up-to-date database of our clients, prospects and key industry influencers.
What You’ll Need :
6+ years of work experience - preferably - in media, market research or web analytics.
Bachelor’s Degree in Marketing, Communication, Management or equivalent required.
Excellent spoken and written communication skills.
Ability to multi-task and prioritise with autonomy in an extremely fast-paced environment.
Good organisational and planning skills.
Creative thinking with drive, motivation and initiative.
Culturally sensitive and the ability to deal with a diverse range of internal and external customers.
Ability to interact with senior level employees, customers, and partners.
Proven leadership capabilities.
Result- and data-driven.
Additional languages a plus, German preferred.
The possibility to surround yourself with exceptionally talented individuals, widely regarded as leaders in the digital space.
Be part of a driven, collaborative and fun global marketing organization.
Challenging and interesting work in a fast-paced, highly evolving industry.
The ability to become a truly global marketer, with exposure to markets across the world.
25 vacation days (In addition to the usual public holidays in England and Wales).
Training, room for personal development and career growth.
Possibility to attend conferences, seminars and other industry events.
Participate in Comscore’s Group Stakeholder Pension plan.
Private Medical and Dental insurance for yourself and your immediate family.
Season Ticket Loan.
Cycle to Work Salary Sacrifice Scheme.
Fun company events and get-together’s.
Competitive salary & benefits.
At Comscore, we’re pioneering the future of cross-platform media measurement, arming organizations with the insights they need to make decisions with confidence. Central to this aim are our people who work together to simplify the complex on behalf of our clients & partners. Though our roles and skills are varied, we’re united by our commitment to five underlying values: Integrity, Velocity, Accountability, Teamwork, and Servant Leadership. If you’re motivated by big challenges and interested in helping some of the largest and most important media properties and brands navigate the future of media, we’d love to hear from you.
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, comScore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit comscore.com.
Number of Openings 1
Business Unit Marketing